Tim Smit KBE is Chief Executive and co-founder of the Eden Project. After a career in the music industry, Tim turned to the restoration of the Lost Gardens of Heligan in Cornwall and following that, the transformation of the exhausted Bodelva china clay pit into the Eden Project. Eden has pioneered creative and arts-led approaches to public education on the environment, believing that empathetic understanding can be more effective than knowledge transfer in triggering behavioural change.